Why do guys go crazy over the mysterious "T"? Here's the summer armor for every fan of "quiet luxury"
Glasses are a bit like jeans. You can have ten pairs in your closet, and you still wear the one that makes you feel… you know, better. And you can bet your ass that in the world of glasses, the “one and only pair” for a huge number of people is a Tom Ford model.
Okay, but what's all the fuss about? It's just a piece of plastic with glass. Well, I'll surprise you: the magic is all in one detail. It's that little metal letter "T" built into the temple. It's the world championship in the "discreet show-off" category. At a time when other brands are smacking you in the eye with their logos from every square inch of their product, Ford just winks. It's a signal to the initiated. You don't have to brag that you have good taste. That "T" does it for you, without words.
Tom Ford Glasses - An Iconic Accessory for a Stylish Guy / Press MaterialsOkay, there's a second, more powerful reason. His name is Bond. James Bond. There's an unwritten rule in marketing: you want guys all over the world to go crazy about your product? Just dress 007 in it . End of story. Tom Ford "dressed" Daniel Craig in his glasses in three movies .
It's like hitting the lottery, but in the world of fashion. When the guy who saves the world is wearing your frames, the discussion about whether they're cool simply ends.
Tom Ford Glasses - An Iconic Accessory for a Stylish Guy / Press MaterialsAnd finally, there’s Tom Ford himself. The guy is a legend. He took the slightly dusty Gucci brand in the 90s and made it synonymous with sex appeal, showing everyone what modern luxury looks like. So when you buy something with his name on it, you’re not really buying an item. You’re buying a piece of his brazen confidence.
That's why these glasses are more than just protection from the sun. They're like a little stylish armor. You put on Tom Ford's glasses and you instantly straighten your back. And you look at the world through the lenses, and everything seems a little better.
Tom Ford Glasses - An Iconic Accessory for a Stylish Guy / Press MaterialsAre you into stories about things that have that “something” about them? Drop by our STYLE section and discover more fashion and design secrets worth chatting about over your next coffee.
